Hockey NT Announces Strategic Partnership with Asahi Lifestyle Beverages as Official Supplier of Non-Alcohol Beverages, Champion

Hockey NT Announces Strategic Partnership with Asahi Lifestyle Beverages as Official Supplier of Non-Alcohol Beverages, Championing Sustainability and Community Engagement

Darwin, Northern Territory - November 8, 2024

Hockey Northern Territory (Hockey NT) is excited to announce a new partnership with Asahi Lifestyle Beverages, naming Asahi as the official supplier of non-alcohol beverages, featuring popular brands such as Pepsi, Gatorade, Solo, Schweppes, and Coolridge Water. This partnership ensures a variety of quality beverages for Hockey NT’s events and facilities while reflecting both organisations' commitment to advancing sustainable practices and community impact across the Northern Territory.

Asahi Lifestyle Beverages’ ambitious environmental goals align closely with Hockey NT’s values, as both organisations strive for a healthier and more sustainable future. Asahi is committed to reaching net-zero carbon emissions by 2050 and achieving 100% renewable electricity by 2025. Its extensive recycling initiatives, including Australia's largest PET recycling plant, help convert 1 billion plastic bottles into new, recycled PET annually.

Jason Butcher, CEO of Hockey NT, shared his enthusiasm for the partnership: “Asahi Lifestyle Beverages’ environmental commitment makes them an ideal partner for Hockey NT. Together, we can elevate our sustainability efforts and foster greater environmental awareness within our community. By integrating eco-friendly practices, we’re not only supporting a greener future but also encouraging healthier lifestyle choices for our athletes and fans. This collaboration is about building a legacy of health and sustainability for hockey and beyond.”

The partnership will go beyond beverage supply, incorporating Asahi's sustainability expertise into event management and community programs at Hockey NT. Asahi’s solar-powered initiatives and eco-friendly packaging efforts resonate with Hockey NT’s mission to advocate for sustainable living, including a goal of 100% recyclable, reusable, or compostable packaging by 2025, which will be reflected in Hockey NT events as they promote eco-friendly practices in the Territory.

Through this partnership, Asahi Lifestyle Beverages and Hockey NT aim to inspire positive change and engage the community in sustainable initiatives that benefit both the environment and future generations.

For more information, please contact:

Elle Richardson

Media Relations, Hockey Northern Territory

Email: media@hockeynt.asn.au

About Hockey NT

Hockey Northern Territory promotes the growth of hockey across the NT, fostering community engagement, youth development, and sustainable practices.

 About Asahi Lifestyle Beverages

Asahi Lifestyle Beverages, a major player in Australia and New Zealand’s beverage industry, is dedicated to sustainable business practices. With initiatives ranging from advanced recycling to renewable energy, Asahi leads the way in reducing environmental impact, making it a natural partner for Hockey NT.